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Austin Post: Generous Art

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Buy One Painting, Support Two Causes

By Jackie Stone / Feb 17, 2012

It’s a rare artist who can make a living entirely off creating art. Most artists struggle to get their work sold through galleries, online or by pounding the pavement, while still having to pay for supplies in time to create new works.

And in Austin, where the high concentration of creativity is paralleled by a nonprofit and charitable scene that is one of the biggest in the country, artists are often asked to donate works to be sold at fundraisers around town.

“I knew so many people in town asking me to donate to fundraisers and it was like, I can’t donate 30 pieces a year when I only sell two,” said Jennifer Chenoweth, a sculptor and painter who has been working and creating on the Austin scene for more than a decade. “We (artists) don’t have a lot of expectation for commercial gain here. A lot of work here beautifies Austin for free, like how musicians play here.”

Last February, Chenoweth’s launched a nonprofit called Generous Art to help artists earn money for their work while also helping the nonprofits in town that regularly ask for aid from artists.

At the website, Chenoweth lists the names of the 25 artists she represents and around 30 nonprofit partners who stand to benefit. Chenoweth takes unsold artwork from the artists’ older inventories and sells it online, at charitable fundraisers and at Generous Art shows throughout the year. Whenever a piece is sold, 40 percent of the sale price goes to the artist and 40 percent of the sale price goes to one of Generous Art’s nonprofit partners.

After the Generous Art website was launched, the nonprofit sold 46 pieces of art between June and December of 2011, and sent $4,166 to 18 local nonprofits and one out of state nonprofit. Chenoweth said the biggest palm beach atlantic pharmacy school local nonprofit recipient has been SafePlace, and new nonprofits have recently signed up to get the benefit, including Con Mi Madre, a nonprofit which works to send Hispanic women to college.

Chenoweth said starting Generous Art came from a combination of wanting to help funnel money to charitable organizations in town, as well as giving artists another way to sell in the art business.

“When we show, it’s about an aesthetic experience – As an independent artist, it’s hard to message sales without compromising your art,” Chenoweth said.

Meanwhile, an artist who does get their work shown in a gallery has to put forward all the costs up front, and doesn’t see any return until or unless a piece is sold. And Chenoweth said in her own experience, when pieces don’t get sold in a gallery, they are sometimes returned damaged without any compensation.

“People understand that we’re starving artists, but they don’t understand why,” she said. “We deserve to afford healthcare and to feed our families.”

Generous Art will host a group show in September benefitting all the artists and nonprofits, and hosts three to four studio shows a year. But most frequently, Chenoweth takes individual pieces on easels to sell at charitable fundraisers around town. Last week, Chenoweth was at a fundraiser benefiting the Capital Area Food Bank. Any pieces bought at that event benefit the Capital Area Food Bank, but when buyers purchase a piece through the Generous Art website, they can chose which of the nonprofits to support with 40 percent of the sale prices.

On Thursday, Generous Art will be at a screening party for a story about the nonprofit done by KLRU, which has recently signed on as a charitable partner. The event will be held at The White Horse on East 5th, doors at 7 p.m.

Check out Generous Art online.

Jen embracing pipe sculpture, KLRU Arts in Context Press

KLRU Arts in Context

by Ed Fuentes

KLRU’s Arts in Context— explores the making of Generous Art, an online gallery dedicated to raising money for nonprofits and artists, while going behind-the-scenes with the group’s founder and some of the showcased artists. Founded in 2011, Generous Art envisions art purchases as community-oriented transactions — rejecting the idea that art collection is a selfish palm beach atlantic pharmacy endeavor or an isolated event. Generous Art replaces time consuming auction fundraisers with a purchase process that simultaneously funds the artist, a nonprofit and the mission of Generous Art. —

–SEE FULL Arts in Context EPISODE–

Annie Simpson Till Death Do Us Part Shows

Be Generous, Buy Art, Meet Gensler 2011


Annie Simpson Till Death Do Us Part
Annie Simpson, Till Death Do Us Part

WHAT: The grand opening of will raise money for Amala Foundation, Art Alliance Austin, Austin Child Guidance Center, Austin Creative Alliance, Austin School of Film, Big Medium, Cancer Connection, Center for Maximum Potential Building Systems, Communities in Schools of Central Texas, Emancipet, Foundation Communities, Lady Bird Johnson Wildflower Center, Meals on Wheels and More, Mental Health America of Texas, Mobile Art Program, Open Door Preschools, SafePlace, SIMS Foundation, Sustainable Food Center, and Texas RioGrande Legal Aid.


WHO: Featured artists include Stella Alesi, Jennifer Balkan, Jennifer Chenoweth, Eleanor Droll, Virginia Fleck, Carol Hayman, Melanie Hickerson, Felice House, Carolyn Kimball, Suzanne Lewis, Karen Maness, Richard Mansfield, Wells Mason, Emily Moores, L. Renee Nunez, Andrea Pramuk, Judith Simonds, Annie Simpson, and Jade Walker.

Listen to live music by the Robert Kraft Jazz Trio, while browsing and buying one-of-a-kind works of art.  Come meet global design firm Gensler and tour their new offices in the W Hotel. Catering by Texas French Bread. Refreshments will be served.

WHEN: Thursday, September 29, 2011 from 5:30 p.m. until 8:30 p.m.


Jennifer Chenoweth, Santa Maria de Fiore

WHERE: Gensler

W Hotel, 3rd Floor

212 Lavaca Street, Suite 390

Austin, TX 78701

ENTRY: The event is free and open to the public.


ABOUT GENEROUS ART: The online art gallery is dedicated to donating 40% of sales to local nonprofits, and gives 40% to local artists, seamlessly supporting the Austin community.

ABOUT GENSLER: Gensler is an international group of architects, designers, planners, and consultants dedicated to the transformational power of design in improving the quality of life in the communities it serves.

Generous Art dot Org Shows

Generous Art Launch Party June 26, 2011


Generous Art dot Org
Generous Art dot Org

Sunday, June 26, 2011

10:00 am – 2:00 pm

1200 E 2nd Street

Austin Texas 78702

Studio Sale to raise money for

a new community supportive mission to raise money for artists and nonprofits

Family friendly brunch, come one and all for new art, posole and momentum.